GuGo Motors has formally introduced the highly anticipated GuGo Box Electric Vehicle (EV) in Pakistan, disclosing its pricing, features and booking information. The electric vehicle is available in three distinct variants—E1, E2, and E3—each designed to accommodate diverse consumer requirements and preferences. In a calculated initiative, the company has implemented three distinct pricing tiers: Launch Day Offer, Early Bird Price, and Regular Price. GuGo Motors officially launched the car in Pakistan and announced its price, but there is a slight twist as the company shared three offers for the price: early bird, launch day, and regular price. We are breaking down and explaining it for you in this blog.
What New in the Gugo Box EV ?
Exterior Design
The automobile incorporates modern lighting features consisting of Adaptive High & Low-Beam Headlights (E3), Breath Lamp Signal and LED Daytime Running Lights (DRLs). These features combine frameless doors that have remote-operable power handles and keyless entry together with hidden door handles. Standard electric side mirrors include the feature of both heated functionality and automated flipping capability on E3 vehicles. Customers can select from White, Silver or Black as single-color or dual-tone finishes.
Interior & Technology
The interior combines advanced technology with modern design aesthetics alongside comfort features. Both E2 & E3 versions include a 12-inch touchscreen display whereas the 5-inch LCD instrument cluster appears standard on every model variant. The E2 & E3 include wireless charging and Bluetooth as standard convenience features.
Safety Features
Safety remains a priority for the GuGo Box EV, featuring a comprehensive suite of protection systems:
- Dual Airbags, ABS with EBD/CBC, Hill Start Assist, Electronic Stability Control (ESC), Brake Assist (BA)
- ISOFIX Child Seat Anchors & Seatbelt Reminders
- Indirect Tire Pressure Monitoring System (TPMS) & Rear Radar
- Anti-Pinch Windows & Reverse Camera (E2 & E3)
- Front Collision warning
- Active electronic Braking
- Highway driving Assistance
Price Details :
- The promotional launch day price of E1 is Rs. 6,000,000.
- Box EV E2 will be offered with a price tag of Rs. 6,500,000, while E2 Semi (430 kilometers range) will cost you Rs. 7,100,000.
- E3, the fully loaded variant, is being offered at Rs. 7,500,000.
Regular Price :
The regular ex-factory price of the newly launched electric vehicle is given below :
- The E1-Basic has a price tag of Rs. 6,300,000 with a booking rate of Rs. 500,000
- The Box EV fully loaded is launched at Rs. 7,700,000 with a booking price of Rs. 1,500,000.
- The price of E1-Plus is Rs. 6,700,000, and it is the same booking price as E1-Basic
- Then, E2-Semi comes with a tag of Rs. 7,300,000, and you can book it at Rs. 1,000,000.
Booking Details :
Customers will be able to book the GuGo Box EV at the company’s official website starting from February 9, 2025. The upcoming GuGo Box EV introduces modern features at competitive prices to Pakistan’s EV market where it will provide valuable options to expanding consumer demand. With its advanced features, attractive pricing structure, and strategic offers, the GuGo Box EV is set to become a popular choice for environmentally conscious buyers looking for a modern and efficient electric vehicle.